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myDevices Introduces First Customizable End-to-End IoT Platform

myDevices has launched its IoT Platform as a Service. The offering is a customizable IoT platform combined with professional services that structure solutions to suit the specific and complex needs of companies that manufacture, support or sell connected devices. The platform which combines a consumer facing front-end with data collection, analysis, and engagement tools at the back-end allows companies to simultaneously evolve their products and services while improving customer service; collect useful and actionable data on their products, and market directly to their customers. Components of the myDevices platform already ship on more than 100 million connected devices.

Companies want to take advantage of IoT, they just dont necessarily know how to do it. said Kevin Bromber, CEO of myDevices, They could build their own solution from the ground up, but the time and expense involved with such an undertaking is, of course, incredible, and it takes businesses away from their core operations. That is why we created this platform. We make it incredibly easy for businesses to come onboard and succeed in the Internet of Things.

The myDevices platform is a complete end-to-end solution that also easily integrates with existing systems and products from multiple industries. myDevices is device-agnostic, unlike other IoT solutions currently on the market, and connects to anything sensors, appliances, wearables, smartphones, PCs, home products, Raspberry Pis, Arduinos, etc. The front-end is designed to interface with the end user while the back-end captures and translates critical business data.

myDevices then generates data visualization and real-time usage insights. But the professional services that come in tandem with the platform constitute one of myDevices key differentiating features. Before a solution is presented, specific business challenges are identified. myDevices then creates a secure IoT solution that is built to scale and that can evolve as the company does — from design to delivery, including hardware design. This customized approach stands to benefit a myriad of industries, including: builders, manufacturers, retailers, energy providers, healthcare, device developers, PC hardware manufacturers, smart phone manufacturers, insurance and warranty services, and more.

According to Beecham Research, IoT platforms are rapidly evolving around key data management capabilities such as data collection and storage, analytics, visualization tools and real-time reporting. myDevices meets and surpasses this criteria, with its combination of enterprise and consumer interfaces; BI and marketing tools for enterprise; data analytics suite linked to a marketing engine; strong emphasis on data visualization, and a fully-engineered connected device technology with built in capabilities and custom options.

In the rich landscape of IoT platforms, myDevices is offering a truly unique product, said Saverio Romeo, Principal Analyst, Beecham Research. “Through a combination of front-end and back-end features that run on any device, myDevices enables companies to analyze the usage of their connected devices and the associated behavior of their consumers so they can then tailor their marketing activities accordingly and provide superior customer lifecycle management. Its a powerful and exciting piece of enterprise technology.

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