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FreeWave Sets Sights on Industrial M2M Marketplace with New Executive Appointments

FreeWave Technologies, Inc. has announced exciting new executive appointments that will position the company for continued growth and leadership in the exploding M2M and industrial Internet of Things (IoT) markets.

In line with this vision, FreeWave has appointed Kim Niederman as its new CEO. Niederman has more than 20 years of senior executive experience (including serving as CEO and president) with a successful leadership track-record in public and private companies of all sizes – ranging from large high-tech (Cisco Systems), to mid-size corporations (Polycom, Inc., FORE Systems, 8×8, Inc.), and several start-up firms. Most recently, he served as President of 8×8, Inc., where the company’s market cap increased five times to more than $1 billion in two-and-a-half years under his leadership. FreeWave Co-founder Steve Wulchin will continue to play a significant role by serving as president and overseeing FreeWave’s penetration into existing and new international markets.

“FreeWave has built a great management team and employee base, along with innovative technology, to support customers with mission-critical applications in the fast-growing M2M and IoT markets,” said Niederman. “We have the right people with the right technology at the right time. I couldn’t be more excited to help lead this company to its next level of success.”

More than 20 years ago, Wulchin co-founded FreeWave with a vision of building a company centered around the customer and providing high quality, reliable data communications. Following this approach, FreeWave earned a reputation for delivering products that worked reliably for years and in conditions where other products failed in its core markets of oil and gas, government and defense, precision agriculture and utilities. Under Wulchin’s guidance, more than 1 million radios have been deployed in the field.

The new management team includes industry veterans poised to take the company into exciting new growth markets. Management team members include:

  • Kim Niederman, Chief Executive Officer
  • Steve Wulchin, Co-founder and President
  • Karl Kunz, Chief Financial Officer – formerly CFO at Carefree of Colorado; Director of ISC FP&A at Honeywell Aerospace; and, several years in Finance at Hewlett-Packard
  • Ashish Sharma, Chief Marketing Officer and General Manager of Products – formerly Vice President, Marketing at Alvarion; Vice Chair, Marketing Working Group of the WiMAX Forum; Director of Business Development at Ericsson; and, Manager, RF Engineering at Qualcomm
  • Greg Veintimilla, Chief Technology Officer and Vice President of Engineering – formerly President and CEO at Vintrana; Vice President, System Engineering and Advanced Technologies at Powerwave Technologies; Chief Technology Officer and Vice President of Engineering at RadioFrame Networks; and, Manager, DSP Software Development at AT&T Wireless
  • Ken Granader, Vice President of Sales – formerly Vice President at Polycom; Vice President of Sales and Marketing at Switchpoint Networks; Regional Manager at Cisco; and, Major Account Sales Manager at Xerox
  • Kelly Wenzel, Director of Human Resources – formerly Senior Regional Human Resources Manager – East and West Coasts – at Animal Health International; Director, Communications at SeatonHill; President HR Strategy and Compliance Consulting at Wenzel Consulting Firm; and, several other Human Resource and Communications positions in other leading organizations

“FreeWave is only as strong as the team and leadership it employs,” said Wulchin. “That’s why I am excited to bring Kim on board to complete our senior management team. We now have the executive vision and talent to lead our employees in delivering innovative new technologies for our customers in the industrial M2M and IoT markets. The solutions we will deliver, together with a strong strategy and execution plan, will help take FreeWave to exciting new levels while continuing to serve our customers with the care they have come to expect.”

Long before the term “M2M” was popular, FreeWave has been connecting devices wirelessly for mission-critical industrial applications. The expected growth of the industrial M2M market plays well into FreeWave’s expertise as demonstrated by its recent introduction of WavePoint, the company’s new versatile high-speed wireless networking platform that securely communicates industrial data over long distances to enable M2M, IoT, broadband and SCADA applications. Since its market introduction in March, the WavePoint product family has already received four M2M industry awards for its innovation and technology design.

“The M2M and IoT markets are redefining the tech ecosystem and offering tremendous opportunities for growth and solution differentiation,” said Chris Rommel, executive vice president at VDC Research. “Players who develop a well-crafted strategy aimed at key vertical markets and that offer game-changing technologies will be able to take advantage of a promising industry ripe for leadership and innovation.”

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