Timex Launches the Metropolitan+ Fashion Watch with Activity Tracking Technology

timex-metropolitanThe days of choosing between fashion and function are long gone, as Timex haslaunched the Timex Metropolitan+. This stylish activity tracker blends the functionality of an activity tracking band with the look and feel of a traditional mens analog watch. With features that take you from the gym to the office and everywhere in between, the Timex Metropolitan+ is the first product introduced in the brands new Connected Style Collection.

The watch uses Bluetooth technology to connect to an app on your phone that tracks daily activity – including steps, distance and calories burned with no charging required. View your stats right on the watch dial with just a glance to see how you are tracking towards your goals. The phone app stores all of your data, so you can access and analyze it at any time.

In the fast-paced world we live in, todays active man works hard and plays hard, and he doesnt want to sacrifice style for technical features or vice versa, said Shawn Lawson Cummings, CMO of Timex GroupUSA. We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers.

The Metropolitan+ will debut in two unique styles. One watch has a silver-tone case, a black dial with red accents and a textured leather strap. The other variation features a black case with a black dial and orange accents and comes with interchangeable black silicone and orange nylon straps. Both styles feature quick-release straps so you can easily change your look with a variety of strap options available at timex.com. Both watches also feature Timexs signature INDIGLOnight-light, and the phone app is compatible with both iOS and Android devices.

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