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Fashionable Fitness Device, Mira Fitness Now Available on Lumoid

MiraWearFinding a wearable fitness tool that’s right for you can be difficult with the variety of options on the market today. That’s why Mira has partnered with Lumoid to make the first fashionable fitness device designed for and inspired by women available to consumers for a two week trial period.

“Leveraging the trend in trying before buying is just one way that we’re building a connection with future Mira advocates,” said Rob DeMento, chief executive office for Mira Fitness. “In addition to the eye-catching, fashion-forward bracelet designs, just trying Mira for two weeks can start to change behavior through the personalized insights and inspiration which ultimately lead to measurable and meaningful results.

Starting today, Mira is available in Lumoid’s “Home Try-On” program which allows users to try up to five items for two weeks for $25. In addition, the trial cost is put towards the cost of the device if you purchase through the Lumoid site after the trial period.

“We’ve found that people like having the opportunity to try wearable devices before choosing the product that fits their style.” Aarthi Ramamurthy, founder and chief executive officer for Lumoid. “Our customers have asked for more fashionable options when it comes to wearables, which is why we’re excited to add Mira to our roster.”

Mira is a stylish bracelet, activity tracker and mobile app rolled into a complete experience that provides tracking and motivation throughout the user’s fitness journey. When not worn as a bracelet, Mira can be discreetly clipped to clothing or placed in a pocket.

Mira’s custom mobile application is available on iPhone 4S and above, iPad (3rd Generation) and above, iPad Mini, iPod Touch (5th Generation) and above, and iOS 7 and above. Mira is available in Midnight Purple and Brushed Gold in three sizes: petite, small and medium. MSRP: $169

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