Fashion and Custom Fitting, Brought to You by Big Data

Nick Depperschmidt, Director of Content
IoT Today

When you slide into your favorite shirt, you’re probably not thinking about big data. Data analytics probably never cross your mind when buying jeans. However, a surprising amount of data collection and analyzation likely went into both when they were designed.

If you’re a clothing manufacturer your products not only need to be stylish and comfortable, they need to fit as many customers as possible; allowing clothing manufacturers to sell to the broadest range of potential buyers. To do this they need data on the sizes and body types of individuals in the region they are selling to. But how does this happen?

One company using big data to help clothing manufacturers is Human Solutions GmbH. After sizing European countries for their customers in the fashion industry, their eyes are now set on North America. With their Size North America program they aim to scan 17,820 individuals in the US and Canada to create a usable database of body types, thus allowing clothing designers to find the perfect fit for everything from cargo shorts to polos.

The process will take about a year and will generate about 2.4 million data points for engineers to pull from when building and designing products. This will also allow them to adhere to ISO standards for the clothing industry.

HM-ND1As you would expect, this first of its kind anthropometric survey has some major hardware behind it. To collect this data volunteers dress down to tight fitting underwear and step inside the Vitus Smart XXL 3D body scanner. This unit captures body measurements within a 1 mm level of accuracy, in accordance with the international standard DIN EN ISO 20685. This level of accuracy is just right for serial measurements for customized fashion, with no samples or fabric cuts needed. This allows clothing producers and retailers to match product launches for the customers in specific regions. Additionally, thanks to the direct connection between order and manufacturing, purchase error rates are reduced.

Once the massive amount of body type data is compiled, it is placed into the Anthroscan software suite. Their engineers and designers can take correct measurements at any time because their customers, or the test pool of people in the database, are available at any time. This means they can check whether or not the measurement data is correct for their design and if a completely new combination of measurements is required for their target group. Then they can immediately process them further in CAD.

HM-ND2However, as we know, no two people are exactly alike. Two test persons can actually have the same standard size according to the table of sizes, but they will have completely different size and fit requirements depending on their region and age. This is where the iSize platform comes in. iSize can determine the dimensions of a target group, compare them with an existing table and optimally alter cuts for clothes; right in CAD and in 3D visualization software. This not only improves what can be offered to customers, it also opens up new markets and product segments.

Currently the iSize data measurement data comprises of information from Germany, France, Switzerland and Holland. More anthropometric data from Korea, Japan, China and the US is also integrated. Allowing for a perfect fit around the world.

So if you’re looking for a perfect pair of jeans, look up www.sizenorthamerica.com/ and see if you can get scanned and provided with a 3D model of yourself – and suppress the urge to get a 3D model of yourself printed. Who are we kidding? Get an action figure made. And when you see the commercials about how Big Data will affect every part of your life in the future, realize its happening now. Down to the clothes on your back.

For more information visit www.human-solutions.com

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