The world moves toward borderless shopping. More and more time is spent on online selling sites. But these sites have few existing shortcomings- like, for example, one cannot try a dress and then proceed to buy. Of course, they have flexible return policies, but it takes time to order the correct one again and get it delivered.
Also, we do not buy everything online. We are going to physical shopping to check the whole range of varieties and discounts. Even in case of buying goods directly, the process of returning goods is always cumbersome.
In near future, all these difficulties will be wiped away. Because video is the future of online shopping.
Take the case of dresses. Video shopping allows virtual trial and color preferences can be checked to find out the most suitable dress.
Video shopping will influence accessories purchase also. Imagine buying discount Prada bags where you may get video option to scan your attire and check whether it goes well with the handbag.
The buyer always feels risky to buy costly gadgets without personal inspection. He likes to know the complete look and features. Hence videos will add to buyer confidence.
Also after sales services like Demo and troubleshooting can be made easy using videos.
Errors of the wrong size will be completely avoided in selling personal products like dresses and shoes.
Marketing using video helps to make a better buying decision as pictorial representation helps in better understanding. In future videos and influencers will be the important marketing media rather than any other form of advertising.
In the future, life will be busier. One will find it really hard to find time to visit shops. Also commuting to shops in heavy traffic will drain away the shopping pleasure. Hence no doubt online shopping using videos will rock the show. Physical shopping will be done just for the experience like we visit theatres today.